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Mike Ashley’s Sports Direct locks horns with Premier League club Newcastle United over replica kits

09/04/24

City AM, 9/4/24

The leading barrister for Sports Direct, Brick Court’s Tony Singla KC, argued to the Tribunal that his clients has stocked Newcastle’s replica kit for decades, and there is no objective justification for this new arrangement.

In his skeleton argument, he tells the Tribunal that Newcastle’s exclusivity arrangements with JD Sports has carve-outs for the Club’s own store, and the limited direct to-consumer outlets operated by Adidas, the kit’s licensed manufacturer.

He stated that “this appears transparently to have been done to improve the profitability of replica kit sales for the club, both by increasing the share of retail purchases made through its own store and by reducing price competition”.

https://www.cityam.com/mike-ashleys-sports-direct-locks-horns-with-premier-league-club-newcastle-united-over-replica-kits/